I got this program recently as I was having trouble with thinking up variety for my kingdoms. I think the best thing about it is you're encouraged to just keep clicking to generate new options and piece things together from there. I highly suggest grabbing it if you're looking for good creative prompts. Also I sent an email to their representative and she was very friendly and responsive. I'll definitely be a return customer!
I'll give a review of the features bit by bit so you know what you're getting into if you do choose to purchase.
There are 8 tabs, though they're all mostly covered under Kingdom & Hooks:
KINGDOM & HOOKS
This is the meat and potatoes of the generator, which sort of combines every specific tab together into one cohesive (or sometimes, not so cohesive, which can also be fun) kingdom. This is good for a quick launch point, and gives you
1) kingdom's name
2) the type of ruler (king, queen, oracle, etc)
3) prominent places (ex: Hopestop Mounts, Turtleweb Fen, Ni'ak Summit)
4) a few laws
[This can turn out quite nonsensical or silly, but is still fun and can be very inspiring for culture-building purposes. For instance just now I got these three: "The penalty for a juvenile illegally selling body parts is a flogging.", "The penalty for striking a messenger bird is a small fine.", "The penalty for a guard wounding a dog is a considerable term of servitude." Sounds like this place really likes animals and... corpses.]
5) recent events (gossip, natural disasters, political coups. Very interesting)
6) notable individuals (gives a prompt for each character, making for an intriguing launch point for character-driven plots)
[This is a really cool feature. Sometimes it comes up with rather basic armies, but for instance I just got this: "Aly'raom's army relies heavily on stealth and the use of tridents. They have been known to use pooka mounts and priests. They are famous for patriotism and for their terrifying armor. Each division contains 10 battalions of 490 soldiers. Currently, they are suffering from divided loyalties."]
8) current fashion
[Honestly, though fashion would seem to be least useful, I find it immensely helpful for making unique-looking cultures. The popular colour options can be very "ugly" combinations, but as an artist that sort of thing is a fun challenge. I've already made a fashion style based around one of the prompts, which uses nothing but dark yellow, dark gold, and bronze, with dark blue highlights. Came out surprisingly cool looking, despite traditionally ugly colours. It gives a cohesive feeling to each culture without going too far out into the deep end or using overly specific descriptions, which lets your brain work to picture it.]
From there, each subject is further broken down into its own tab, so if you're needing specifics to be changed about your kingdom, or you want to add to the laws or fashions or what-have-you, you can just tab over to the specifics and generate as many as you need without overwriting the kingdom tab.
Finally there's the flag tab. I find this tab really cool for more European fantasy type games, though it takes quite a lot of clicks to get to a point where I start finding unique or eye-popping stuff. I seem to get a lot of grey, forest green, and brown-red, but I think that may be luck of the dice more than a lacking program. Additionally, you can lock any colours /shapes/etc you like and keep rolling till you build your perfect flag. Also, there's a toggle for Heraldic colours only, which is great for more traditional charges.
All in all I really, really enjoy this program, and will probably look into more of their stuff in the future. They're really accessible, so if you ever have problems I'm positive they'll be able to help out. 5/5 from me. :]