If you have never, ever, not once, contemplated writing a story or a novel, or creating an original setting for a role-playing game, and you have suddenly been struck with the urge to do so, but are having real trouble sorting out your ideas and your thoughts as to what you want to create, then this is an exemplary guide and I recommend it as a great starting place.

If you have any experience with running games, or writing fiction or comics, and you are looking for a system or a framework to hang your ideas upon, this is not going to be helpful to you at all.

This is real rudimentary, entry-level type stuff. Most of this treatise is a list of types of genres and elements of said genres, with simple one or two sentence explanations. There is no structure or guidelines to the document. it's all theory, and that theory is certainly revelatory, if not overly revolutionary.