It's cheap! $5 with $2 optional supplements is a nice deal, I don't care who you are.
The artwork is actually evocative of the setting.
Overarching plot structure without meddlesome metaplot. You have an endgame, but no prescribed or proscribed way of getting there. Your group sets the pace, and no supplement treadmill.
Really simple to understand system. One twenty-sided die is all you need. The rest of it flows from there.
Protagonist groups that stand out based on ideology and not "special powers." Any powers that one group has, the others have.
An interesting twist on modern magic settings. You get your powers from being "married" to a psychic entity--a "ghost", if you will. Said powers are fueled by your belief in yourself: If you think you can do it, you can. If not...oh, well.
Character death is no longer a huge hindrance.
I do wish the boundaries for what is and isn't an acceptable magic skill was more fleshed out, although there are guidelines.
I wish there were more rules for having your character and his/her "partner" having a disagreement.
[4 of 5 Stars!]